Sampath Bank PLC was recognised at the Sumathi Awards 2026, with the digital commercial created for its flagship CSR initiative, Wewata Jeewayak, earning Runner-Up honours in the Digital Commercial Awards category.
The commercial highlighted the resilience of Sri Lanka’s farming communities while drawing attention to the importance of preserving the nation’s agricultural heritage and sustaining rural livelihoods for future generations.
The recognition reflects the impact of Wewata Jeewayak, a long-standing initiative through which Sampath Bank continues to support farming communities by restoring and revitalising village irrigation tanks across the country. Through a compelling narrative that brought these stories to life, the commercial reinforced the importance of safeguarding the resources that sustain Sri Lanka’s agricultural sector and the communities that depend on them.
This achievement follows Sampath Bank’s recognition at the Sumathi Awards 2025, where its Children’s Day campaign, Mawath Dakinna, was also honoured under the prestigious Digital Commercial Award category, further demonstrating the Bank’s commitment to creating meaningful and purpose-driven communications that resonate with audiences nationwide.
Source: Daily News
