Keells is set to usher a new chapter in customer experience with the relaunch of Keells Nexus with the introduction of its all-new loyalty app on February 13.
For 25 years, Keells Nexus has been at the heart of Sri Lankan retail, pioneering coalition loyalty and even introducing mobile-based loyalty as early as 2014. The loyalty program is building on this legacy, combining state-of-the-art technology with richer, more personalized rewards and seamless integration across the Keells ecosystem with an intuitive mobile experience.
Keells Nexus stands at over 2 million registered members, a reflection of the trust customers place in Keells and the brand’s commitment to improving the quality of life for the nation. The launch further strengthens Keells’ long-standing focus on tech-enabled retail efficiency, following innovative retail experiences to customers such as self-checkout counters and retail technology that drives efficiency such as advanced inventory management systems.
The new app therefore is the next logical step in this journey, bringing together rewards, offers, and account visibility in one intuitive, streamlined interface.The new Keells Nexus app brings together all deals, savings and partner offers in one place, giving customers complete visibility and control. Members can track their points in real time, scan a QR code at checkout to earn rewards instantly, and enjoy a more personalised, more connected shopping experience.
“At the heart of Keells Nexus is a simple but powerful beliefthat life is better when we’re connected,” said Nilusha Fernando Head of Marketing, Keells Supermarkets & Senior Vice President, John Keells Group. “The ‘us’ in Nexus represents the families we serve, the communities we’re part of, and the everyday moments that matter. This app brings our purpose to life by helping customers save more, enjoy exclusive rewards and feel part of a caring, loyal community.”
To deliver this next-generation platform, Keells partnered with Apadmi—an industry leader in mobile technology renowned for building high-performance apps for global brands. The strategic partnership with Salesforce and Cyntexa ensured an optimum back end functionality for the launch of this app.
“Working with Apadmi has been an incredible learning experience,” added Osanda Warnekulasooriya the Head of IT, Retail Sector and Senior Vice President, John Keells Group. “We collaborated with true mobile experts gaining valuable insights not only into product development, but also best practices in sprint planning, UX, and digital architecture.”
Apadmi Chief Growth Officer Mark Collin said: “We’re really proud to partner with Keells, which has a strong culture of innovation. Nexus Rewards is shaping the future of digital services and our goal was to create an app which elevates loyalty through both rewards value, as well as a genuinely engaging experience.”
Through this relaunch, Keells reinforces its role not just as a retailer, but as a brand committed to improving the quality of life for the nation. Keells Nexus continues to stand for togetherness, value and shared progressturning the everyday shopping into something more meaningful.
Source : Daily News
