PR Wire Sri Lanka, a member of Wire Communication Consultancy Holdings (WCCH), has entered a strategic partnership with Solutions Ground (Pvt) Ltd., enhancing corporate advisory and communications services in Sri Lanka and globally. This collaboration brings together deep expertise in strategic communications, reputation management, sustainability advisory, leadership development, and organisational transformation.
At the core of this partnership is a shared vision to integrate communications strategy with organisational purpose and strategic intent. PR Wire, recognised for its pioneering role in public relations, reputation management and integrated communications, now extends its service suite to include structured reputation and sustainability advisory. Solutions Ground brings to the table robust capabilities in organisational development, strategic consulting, and human capital training, creating a seamless convergence of people-focused and purpose-led solutions.
Lakshan Madurusinghe, Founder and Chief Executive Officer of Solutions Ground, shared about the partnership’s transformative potential. “At the heart of this alliance is a mutual commitment to purposeful business. By uniting our strengths in communications, training, and strategic consulting, we are positioned to redefine industry standards and deliver outcomes that are both measurable and meaningful. He further added, “The integration of communications strategy with organisational vision ensures that clients receive cohesive advisory services that are aligned with broader business goals. This positions both firms to serve as trusted advisors to organisations seeking to enhance governance, manage reputational challenges, and embed sustainability into their corporate DNA”.
The partnership brings together experienced professionals and skill sets from both organisations, whose multidisciplinary expertise spans communications strategy, crisis communications and reputational management, behavioural economics, stakeholder engagement, ESG and sustainability integration, policy advisory, corporate governance, and leadership development. This combined talent pool equips the joint advisory platform to serve diverse industry sectors with a solutions-first mindset, balancing creative insight with data-driven execution and long-term business relevance.
“This collaboration is a decisive move in our strategic journey,” stated Ashan Kumar, Managing Director of PR Wire. “Communications today must go beyond messaging—they must enable transformation. Partnering with Solutions Ground empowers us to deliver integrated advisory solutions that build resilient, future-ready brands with both credibility and impact.”
He explained further, “The alliance is further strengthened by PR Wire Intel, the firm’s strategic insights and intelligence arm. The PR Wire Intel team comprises industry experts and thought leaders who utilize innovative technological solutions to offer organizations a deeper understanding of their operating markets, consumer behaviors, and potential new markets. This approach connects public relations practices with intelligence and behavioral economics—enabling clients to make data-informed, strategically sound decisions that align with stakeholder expectations and market realities”.
PR Wire is celebrating its 15th anniversary and is Sri Lanka’s largest public relations consultancy group working closely with micro, small, medium and large organisations both locally and globally.
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Image caption- Pictured (L t R) : Haneef Mohamed, Business Growth Executive, PR Wire Sri Lanka, Lakshan Madurusinghe, Founder & Chief Executive Officer, Solutions Ground (Pvt) Ltd, Anjuu Bakshani, Associate Director, PR Wire Sri Lanka, and Nipuni Perera, Group Manager, Talent & Culture, PR Wire Sri Lanka, at the signing of the MoU, signifying the strategic partnership between Solutions Ground and PR Wire.
