The partnership between the Sri Lanka Export Development Board (EDB) and Sampath Bank PLC marks a significant step towards enhancing the digital capabilities of small and medium enterprises (SMEs) in Sri Lanka, particularly those with export potential. This collaboration aims to improve the digital presence of these businesses through a series of awareness programs designed to equip entrepreneurs with essential digital skills and knowledge.
Objectives of the Partnership
The primary objective of this initiative is to empower export-oriented SMEs by educating them on the importance of maintaining a robust digital presence. In an increasingly globalized market, having effective digital marketing strategies and tools is crucial for competitiveness. The EDB and Sampath Bank have recognized that many SMEs lack the necessary resources and knowledge to thrive in the digital landscape, which is vital for accessing international markets.
Program Highlights
The first two programs were conducted in Kandy and Kurunagala, targeting entrepreneurs registered under the EDB’s New Exporter Development Programme. These sessions included:
- Educational Workshops: Participants learned about digital marketing strategies, tools, and best practices tailored for export businesses.
- Practical Sessions: Hands-on training was provided to enhance participants’ digital skills.
- Expert Presentations: Representatives from Sampath Bank, Sri Lanka Telecom, and Sri Lanka Post shared insights on financial services and other resources available to support SMEs.
Ms. Sepalika Jayawardhana, Director of the Regional Development Division at EDB, emphasized the need for export diversification and innovation. She highlighted that improving the digital presence of exporters is essential for enhancing visibility in international markets.
Commitment from Sampath Bank
Sampath Bank’s Assistant General Manager for International Banking, Mr. Halin Hettigoda, reaffirmed the bank’s commitment to supporting the export community. He noted that SMEs play a crucial role in uplifting Sri Lanka’s economy and that the bank aims to foster a sustainable export community through this partnership.
Future Plans
The EDB plans to expand this series of awareness programs to other regions, including Northern, Southern, and Eastern provinces. This expansion is essential as these areas house a substantial number of SMEs that are being developed under the New Exporter Development Programme.
Conclusion
The collaboration between EDB and Sampath Bank represents a proactive approach to addressing the challenges faced by Sri Lankan SMEs in the digital realm. By enhancing their digital presence, these businesses can increase their competitiveness in international markets, ultimately contributing to the country’s economic growth. This initiative not only supports individual entrepreneurs but also aligns with broader national goals of export diversification and economic resilience.
