• Thu. Jun 13th, 2024

The Country’s Fastest Growing Smartphone Brand realme & the e-Commerce Stronghold Daraz Form a Partnership


Jul 2, 2021

realme smartphone clinches slot in Daraz.lk top three

The Youth’s Favourite Brand realme signs MoU with Daraz

Realme, the world’s fastest-growing smartphone brand, officially signed a MoU with Daraz on June 24 for developing its online channel and sales in Sri Lanka and other countries. This follows the brand’s achievement in ‘Daraz Million Desires’, landing on the 3rd slot in Sri Lanka’s largest online shopping site, Daraz.lk

“Our brand’s entry in Daraz.lk, Sri Lanka’s largest online shopping site, into a slot within the top three in mobile and tablet brands shows that realme has now anchored in the Sri Lankan smartphone market” said Shawn Yan, Head of Marketing, realme Sri Lanka

With e-Commerce in its DNA, realme looks to capture the online market in the same way it has become one of the fastest selling smartphone brand in the world. With Daraz’s well-established e-Commerce structure and reach within Sri Lanka, this new partnership is bound to be a great synergy.

“realme is a fresh, youth focused smartphone brand that has entered 61 global markets within three years of its initial arrival. realme was founded in 2018 when there were more than 200 mobile phone brands on the market. Despite this realme has become the fastest-growing smartphone brand in the world at present. We entered in 2018 with “Dare to Leap” spirit as our positioning and truly drove to show that we do technology-leaps in our products. Within three years, realme became the world’s 7th largest smartphone company. realme was named the fastest-growing player in global 5G smartphone sales by Counterpoint Research.”

realme is now the world’s 7th largest smartphone vendor with a total user base of over 85 million users. It has achieved tremendous growth at a rate unprecedented in the smartphone industry by introducing affordable, high-performance, stylish smartphone and AIoT products to meet the lifestyle and budget needs of young consumers. With the commitment to its e-Commerce DNA, realme has established a stronghold over the global market through partnering with leading e-Commerce companies in different markets.

With its operation in five South Asian markets: Sri Lanka, Pakistan, Bangladesh,  Nepal and Myanmar,  Daraz (Alibaba Group) offers access to a population of 500 million and thereby a fantastic platform for realme to expand its online footprint in the region. Daraz not only has a well-established e-commerce infrastructure, but also on-ground logistics solutions that will allow realme to get its products to the customers fast and reliably.

The cooperation between realme and Daraz in Sri Lanka has brought economically and handy shopping experience to local consumers, and resulted in strong momentum in sales performance. At Daraz 11.11 super sale event last year, realme ranks Top 1 in Mobiles & Tablets, Audio and Wearable categories in Daraz South Asia.

Speaking about the further cooperation with Daraz, Tony Lin, realme e-commerce head, SEA & SA, said: “realme is the fastest growing smartphone brand both globally and locally, and we tend to be frontrunners in creating synergies that resonate well with the market we represent. Our main target market comprises of Gen-Z and they are prone to buy things online due to convenience and pocket-friendly pricing. Together with Daraz, realme will be bringing more of its smartphone and AIoT products portfolio to Bangladesh, empowering the tech life of the young .”

 “It’s refreshing to see realme taking advantage of the full range of opportunities that e-commerce brings in South Asia, targeting a particularly young audience. In this partnership, its not just about generating sales, but building a brand online and leveraging Daraz for market entry. It’s great to see realme already serving as an outstanding case study of success on its mission to become a leading mobiles & electronics brand in the region. With the continuous collaboration, we are optimistic to reaching ever new highs together!” says Jan Philipp Poeter, Chief Commercial Officer of Daraz Group.

This partnership with Daraz amplifies realme’s commitment to its e-Commerce DNA and its determination to provide young consumers, who are active online buyers, more accessible cutting edge technology and products.  As a ‘popularizer of 5G’ , realme builds a diverse portfolio of 5G products with the goal of offering 100 million 5G phones by 2024. Besides the no-compromise affordable 5G phones, realme will also bring more AIoT products to young consumers through Daraz as realme has entered AIoT 2.0 development phase with its advanced ‘1+5+T’ strategy: 1 smartphone, 5 key categories for realme’s AIoT products, including the True Wireless Stereo (TWS), Wearables, TV, Laptops, tablet. T stands for TechLife, realme’s open partner platform, which aims to support innovative and dynamic AIoT startups through the sharing of realme’s own sales channels.

The announcement comes after Daraz Electronics Week 2021, which is one of the platform’s biggest electronics sale. realme has bagged a sizeable chunk in online sales during the ongoing Daraz Electronics Week and achieved the highest sales any smartphone has achieved in the past 6 years.

About realme:

realme is a technology brand that provides leapfrog quality and trendsetting smartphones and AIoT products to the global market. realme users are young and globally-minded. realme products empower young people to ‘Dare to Leap’ using the latest technology and design. realme is the 7th top smartphone brand in the world and was recognized as one of the mainstream smartphone brands according to Counterpoint’s statistics of global smartphone shipments in Q3 2020. In 2019, realme’s global smartphone shipments reached 25 million with a YoY growth rate of 808%, making realme the fastest-growing smartphone brand in the world for four consecutive quarters from 2019 to Q2 2020. realme has entered 61 markets worldwide, including China, Southeast Asia, South Asia, Europe, Russia, Australia, the Middle East, Africa with a global user base of over 70 million.

About Daraz.lk:

Daraz is the leading online marketplace in South Asia as well as in Sri Lanka. Launched in 2012, it has an active presence in Pakistan, Bangladesh, Sri Lanka, Myanmar and Nepal. Supported by a wide range of tailored marketing, data, and service solutions, Daraz has 30,000 sellers and 500 brands including realme and serves 5 million consumers across the region.

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